[AAR·THA]
Derived from the Sanskrit words meaning, sense, goal, purpose, or essence.
Artha is an attitude and a pursuit of meaningful transformation. We chose Artha to instill the purpose of continuous innovation.
Having dedicated the last 18 years of my professional life to the beauty, and specialty ingredients industries, I have had the privilege of creating amazing brands, with many breakthrough products, some which might be in your home right now and throughout the world. I am a committed innovator and collaborator, building A-class teams and fostering innovation that resonates deeply with unmet consumer needs.
Some of my accomplishments are listed here –
- Leading 15+ brands across beauty, personal care, including best-in-class category leaders:
- #1 Hair Vitamin brand on Amazon & Ulta
- #1 Neck cream in prestige retail
- #1 Stretchmark in prestige retail
- A first-to-market brand that bought bond-building technology to mass
- Two (2) companies that went through successful exit
- 15+ deal reviews for M&A
- Specialty Ingredients in oleochemicals, personal care, food, and consumer products
- D2C, Prestige (Sephora, Ulta, Department Store), Mass (Walmart, Target, Drug, Grocery) and QVC
- International business expansion support into 52 countries
- Four (4) leadership stints with PE-backed Independent Brands
- Representation on industry boards and committees
- Network of 200+ leaders across multiple functions and well-connected with contract manufacturers and ingredient companies
My experiences have been with companies with revenues from $50M to $1B across multiple verticals. I’ve been recognized for my efforts, though the credit goes to the multicultural teams I’ve had the opportunity to lead. Together, we’ve impacted multinational landscapes, transcending geographical boundaries.
